SCROLL

NIKKEI BLEND

Blending coffee in time with the Japanese economy.

This unique coffee allows you to “taste” the state of Japan’s economy.

We designed a machine which uses our unique algorithm to process coffee beans based on real-time Nikkei Stock Average data.

This resulted in the creation of the world’s first mechanism for producing a seemingly infinite flavor lineup fluctuating in sync with the economy.

Current values are retrieved from the latest stock index and instantly incorporated into our NIKKEI BLEND logo, guaranteeing that each cup of coffee reflects moment-by-moment fluctuations.

Scan our logo with your smartphone to get real-time news that matches the flavor of your fresh, market-influenced cup of coffee!

We aspire to increase the public’s interest in the economy.What better way to do so than with a daily cup of coffee?

PRODUCT FEATURES

  1. 1

    The current Nikkei Stock Average is immediately forwarded directly to our uniquely-designed coffee machine, which blends 5 types of coffee beans, each ground to a different size, to produce a great array of flavors.

  2. 2

    The NIKKEI BLEND logo is designed in real time utilizing fluctuating data from the Nikkei Stock Average. The current stock price becomes the logo, and is printed on the coffee cup sleeve along with the current time.

  3. 3

    The front page of the Nikkei newspaper’s morning edition is printed on the cup itself. You can sense Japan’s economic trends in the flavor of your coffee even as you read a deeper analysis on the cup.

  4. 4

    Scan the NIKKEI BLEND logo using the Nikkei AR app for access to information that provides a quick view of price movements for the 225 brand names comprising the Nikkei Stock Average. Scan the previous day’s closing price to view a video featuring a market analysis by Nikkei Inc.’s senior staff writer Ryo Suzuki.

DATA MANAGEMENT SYSTEM

Fluctuations in the Nikkei Stock Average are forwarded in real time to the two NIKKEI BLEND data systems.

BLENDING LOGIC

The coffee flavor varies along with transitions in the Nikkei Stock Average,
using the previous day’s closing price as the norm.
Our coffee machine uses the unique Nikkei algorithm to produce over 1,000 flavors,
based on 5 types of coffee beans featuring different flavors and grind size.

LOGO GENERATOR

The NIKKEI BLEND logo is automatically created in real time based on the Nikkei stock chart.
Our logo design and the current time are printed on the coffee cup sleeve
just before the coffee is handed to the customer.

AR SCANNER

Our logo design and the current time are printed on the coffee cup sleeve
just before the coffee is handed to the customer.

EVENT

The event has ended.
Thank you very much for visiting us.

Event dates:
Monday, March 25 – Friday, March 29, 2019
9am – 3pm
Venue:
lst floor entrance hall of Coredo Nihonbashi
(1-4-1 Nihonbashi, Chuo-ku, Tokyo)
Access:
  • Tokyo Metro Ginza Line, TozaiLine, or Toei Subway AsakusaLine
    →direct access from Nihonbashistation
  • Tokyo Metro HanzoumonLine or Ginza Line
    →a 3-minute walk from Mitsukoshi-maestation
  • JR lines
    →a 6-minute walk from Tokyo station

PHOTO GALLERY

The world’s first event linking coffee flavors with the Nikkei Stock Average,
demonstrated over a 5-day period at the Nikkei coffee stand in Nihonbashi, attracted widespread interest.
Long lines every day resulted in a total of 2,578 participants enjoying a fresh cup of coffee.

Contact us at:

[email protected]

SHARE

  • Line